A study last August commissioned by iProspect.com, Inc. and conducted by JupiterResearch examined the influence of offline marketing channels, such as television, print, radio, and word-of-mouth on Internet search and purchase behavior. Over 2,300 consumers answered questions about behaviors, attitudes, and preferences as related to new media and devices. Results: [...]
Filed under: direct mail campaigns, Image, internet search engines, Internet searches, Marketing, marketing tips, offline marketing channels, print, Print Buyers, Print Ideas, printing, prospects, television, Uncategorized, word-of-mouth advertising | Tagged: billboard ads, consumer purchase behavior, consumer purchases, demographics, internet search engines, Internet searches, magazine ads, newspaper ads, offline campaigns, offline marketing channels, online campaigns, print, radio, radio ads, search online, television, website traffic, word-of-mouth advertising | Leave a Comment »
